The trust infrastructure for the digital world.
#trstd — for people, for businesses, for AI. Verifiable trust signals. Real reviews. Verified identities. Protection against fakes.
Stop guessing if a website is real.
Use #trstd app to verify trust, avoid fakes, and shop protected.
Be trustworthy for people. Visible for AI.
Show verifiable trust signals that increase confidence, conversion, and discoverability.
Integrate trust signals machines can use.
Enable AI systems to assess trustworthiness before interacting, recommending, or transacting.
The internet is full of signals. Too few can be trusted.
Fake shops.
Fake reviews.
Fake identities.
And AI must make decisions in that environment.
#trstd is the trust platform for the digital world.
It helps people know what's real, businesses prove they're trustworthy, and AI evaluate trust through machine-readable signals.
#trstd brings together the signals that matter: verified identities, real reviews, protection, and machine-readable trust signals.
So every actor in the digital world can make better decisions — faster and more safely.
#trstd helps users identify real websites, access trusted reviews, and activate protection before they buy.
#trstd gives businesses a way to expose verifiable trust signals that people, platforms, search engines, and AI can understand.
#trstd makes trust machine-readable, so AI agents can detect trustworthy businesses — and businesses can identify trustworthy AI agents.
The signals that make trust verifiable.
- #trstd app
Tells people if a website is real. Free. Automatically.
- #trstd login
Lets users verify that a site belongs to the Community of Trust and activate their protection.
- #trstd secret
A personal trust signal users instantly recognize and fake sites cannot reproduce.
- #trstd reviews
Real service and product reviews from real experiences.
- #trstd profiles
Structured trust profiles for businesses that humans, search engines, and AI can use.
- #trstd protocol
Machine-readable trust infrastructure for the age of AI agents.
The world needs trust infrastructure.
The digital world is entering a new phase. AI is changing how decisions are made, how people discover businesses, and how transactions happen.
At the same time, fake shops, manipulated signals, and synthetic identities are getting better, cheaper, and harder to detect.
This is exactly why the world needs trust infrastructure. Not more promises. Not more logos.
A system that helps everyone verify before they trust.
25 years of building trust.
For more than 25 years, Trusted Shops has been building what #trstd now formalizes: a trust infrastructure connecting millions of people and businesses. #trstd is the platform behind it. Now opened to the world.
- consumer memberships
- 50M+
- transactions per day
- 1M+
- business members
- 30K+
Verified reviews, guarantees, real trust signals — turned into infrastructure.
Verified experiences
Real reviews tied to real transactions.
Protection
Guarantees that reduce risk, not just describe it.
Verified business identity
Who's behind the website — legally and operationally.
Expert trust signals
Audits, compliance checks, and structured validation.
AI cannot rely on opinions. It needs evidence.
AI agents don't "feel" trust. They evaluate signals. If those signals are weak, manipulable, or incomplete, AI decisions become unreliable.
- Validated business data
- Verified experiences
- Structured, machine-readable trust signals
- Is this business legitimate?
- Is this offer safe?
- Is this signal real?